Keller Williams, commonly known as KW, is the world's largest real estate franchising company and is headquartered in the USA (Austin, Texas).

In addition to the USA and Canada, KW provides real estate consultancy and mediation services for the residential and commercial market, in 56 countries or regions, among which KW Portugal stands out.

KELLER WILLIAMS, WHO ARE WE?

KW was founded in 1983 by Gary Keller and Joe Williams and currently operates on 5 continents, with more than 190,000 employees, distributed across more than 1,100 Market Centers. It is the brand with the largest number of real estate consultants in North America and in Portugal it rose to 3rd position in the national ranking, in just 5 years (more than 2,600 real estate consultants).

VALUES AND MISSION

For Keller Williams, business must be subordinated to a scale of values. In other words, working at KW has an impact on our lives that justifies a different organizational culture. To help cement this vision, KW summarizes the main lines of action through the W14C2TS system:

• Win-Win: or there is no deal. Keller Williams' objectives are to be involved in the sale of real estate, not limiting the benefit to just one of the parties, but to everyone involved in the transaction. As we say in good Portuguese: "a deal is only good if both parties win".

• Integrity: doing what is right. As a real estate consultant, I am in this activity to help those who use my services, and the only way to do so without compromising my career is to act with integrity and honesty in all transactions in which I am involved.

• Commitment: valid for everything. When I propose to sell a property, my client knows that my commitment is to the end, I don't look at any means to achieve that end. And that's why businesses at Keller Williams build relationships that last.

• Communication: always try to understand the other side. The world is bigger than one person's vision. Communicating and understanding my clients' goals and desires contributes to achieving the desired success.

• Creativity: ideas first, results second. Why follow old, outdated business models when there are new, innovative and proven ones that work? In my activity, I focus on new and original ideas that help me achieve success.

• Customers: are always first. This is not a "property or capital accumulation" business. The real estate sector is definitely a business that works with people and lives off people.

• Trust: starts with honesty. There is not enough room in the world for lies. Honesty will weather any storm. This is a fundamental philosophy that accompanies me in all areas of my life.

• Teamwork: together we do more. When we join Keller Williams, you don't have to walk alone. There are many people who can help us along the journey: "brokers", "team leaders", "colleagues"... together we form a great team!

• Success: obtained through the importance given to "people". They are the people who, in our lives and in companies, contribute to our success. To achieve excellence, we have to surround ourselves with the best, and that is exactly what awaits us at Keller Williams.

THE SERVICES

Keller Williams' activity focuses on real estate mediation services, relying for this on the high professionalism of its consultants, who are clustered in large Market Centers in order to optimize and maximize the support and training dedicated to them. Although the residential market is the main focus of its consultants, the commercial and industrial areas are also part of the mediation activity that KW Portugal develops throughout the country.

Today, KW has taken the leap to transform itself into a technology company that invests like no other in technology, with the aim of helping to make a difference for its consultants and providing a better service to its clients by improving their productivity.

Keller Williams works exclusively and, contrary to popular belief, this is one of the reasons for its success. Only through a strong and personalized investment in each property by our members is it possible to make a difference. If in doubt, read my article about exclusivity and its advantages.

WORKING AT KW

As one of the fastest growing real estate brands in the world, it is not difficult to see why when we look at the remuneration policy and the support that Market Centers provide to their associates. At KW, the consultant benefits from the highest commissions paid in the real estate sector, a reward program for brand growth (Growth Shared Initiative), training support, legal support, and one of the most awarded technological development programs, in order to make your work easier and improve your productivity. But above all: a professional environment that encourages relationships between consultants, with the society in which they operate and respect for each person's family life.